8 de May de 2016
Months after the airing of “The Secret World of Babies – Learning to Speak” miniseries, developed by Laboratório de Educação in partnership with Rede Globo’s Fantástico, APPM (Market Analysis, Research, and Planning) evaluated public reception of the three episodes that were viewed by an estimated 40 million Braziians.
With a sample of 30 people (10 for each episode), the firm analyzed the following indicators: recall (the first ideas or impressions that come to mind), likeability (what viewers felt most positive about), and lessons learned (the potential for the episodes to spur behavior change). Data was collected through questionnaires, in-depth interviews, and biometric scans.
Below are some key findings from the evaluation:
De acordo com a pesquisa, entre as principais lições apreendidas pelos espectadores destacaram-se a importância de conversar com o bebê ainda na barriga, de utilizar um vocabulário rico nas interações com as crianças e de reformular as suas frases para que, pouco a pouco, aprendam a pronunciar os sons da língua convencionalmente.
In terms of lessons learned, viewers highlighted the importance of talking to babies while in the womb, using a rich vocabulary when speaking with children, and reformulating sentences so that, little by little, children learn correct pronounciation.